What made Love Island a surprise smash hit

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(Credit: ITV)

Last year, UK audiences enjoyed a summer fling with Love Island and its cast of scantily clad young men and women looking for love – and a £50,000 prize. Millions tuned in to ITV2, attracted to a show that ran the gamut of taste, from boy-meets-girl, feelgood telly to under-the-duvet sex. Love Island launched in 2015 and performed respectably. But it was in 2017 that the programme took off, becoming one of the surprise hits of the year.

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