Programmatic Punch is kicking off in London in less than a month with speakers including Trinity Mirror’s programmatic director, Amir Malik, Twitter’s head of demand partnerships in EMEA, Jana Sievers and The Programmatic Advisory founder and chief executive Wayne Blodwell, to name a few.
The speakers will take turns to step inside the ring to discuss an array of different programmatic subjects for up to an hour.
The event, scheduled for December 8, will consist of nine rounds and will see the likes of the Financial Times’ global head of programmatic Elli Papadaki take on Rachel Wilkinson, revenue performance manager of The Drum. In this round the duo will discuss the change from traditional to pioneering with a focus on the Financial Times.
Later rounds will feature Mark Syal, joint managing director and head of media at Essence, founder and chief executive of The Programmatic Advisory, Wayne Blodwell, Jonathan Nash head of programmatic UK and international, Teads.tv, Ruth Zohrer who head programmatic marketing at Mindshare and Permoics global chief revenue officer, Marco Betrozzi. In this round, the group will be discussing the changing agency model in the late morning of the event.
The Drum’s managing director, Andy Oakes, explains why The Drum takes such a combative approach to the subject. He said: “We’ve all been at events where it’s all a bit cosy and people don’t want to get involved in tough issues.
“We are all aware that we need to address some problems in the industry and we are all aware that there are some contentious issues that need to be discussed. So we decided to change the way this discussion happens. We’ve decided to make things a little more punchy.”
Throughout the day, a number of industry leaders and experts will be taking to the ring to leave no stone unturned as they remove the rubbish written about the world of programmatic trading.
Last year, Oakes summed up why he thinks Programmatic Punch is something not be missed.