The “Perfect” Body Weight in 18 Different Countries

“Beauty really is in the eye of the beholder.” Margaret Wolfe Hungerford

We have always wondered what can we consider the “perfect woman” nowadays. An online doctor’s study Superdrug recently created a project called Perceptions Of Perfection that features 18 photoshopped images of the same woman.

Superdrug asked to 18 designers, 14 women and 4 men, based on messages received in these countries about what an ideal body should look like and were left astounded by the results. So what is the standard portrayal of beauty for each country?


As you can see, some countries such as Spain, prefer the voluptuous body type (69.4kg/ 25.5 BM) while others like Italy, idealize a body that’s stick-thin (49kg/ 18 BMI). The pictures below show how perfection varies dramatically around the world.

Beauty standards varied widely from country to country

Beauty standards varied widely from country to country


The medics involved said on the Superdrug Online Doctors website: “The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world.” We can suppose: Mission accomplished.

To conclude, every country has their own ideas of perfection so there is no way to be perfect. If you meet today’s standards you’ll have to change again tomorrow. So don´t worry about your body or your curves!
The unattainable, irreproachable imagery placarded everywhere, we see in fashion industry, as in editorials, ad campaigns, is not the reality.


Will you be next perfect model of your country? Apply in Fresh Faces 2015!
The winner will sign a contract with one of the best international modeling agency.

Photoshopped images via Superdrug Online Doctors


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