Singapore turns 53: how are brands marking the occasion?

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Singapore turns a year older this week, celebrating her 53rd birthday. There will be the usual National Day Parade, which is held annually, where the country shows off her military might and spectacular fireworks.

It has been an eventful year for Singapore, with the historic Trump-Kim summit taking place in the little red dot. We take a look at the unique ways brands are celebrating ‘brand Singapore.’

Texas Chicken Singapore

The Atlanta-based fast food company enlisted the help of Makcik Halijah and Auntie Bee Li to engage in a rap battle to find out who made the best sambal chilli.

The Workers’ Party

One of Singapore’s most successful opposition parties, The Workers’ Party went for a ‘quieter’ approach, releasing a two minute video on the soundscape of Singapore.

Grab

The ride-sharing company brought back its widely popular #GrabDurian for the fourth year to tap into Singaporeans’ love for durians.

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It also encouraged commuters to share a story about a great experience with a Grab driver, merchant or delivery partner (Grab Hero) to stand a chance of winning a pair of NDP tickets.

Philips

The Dutch consumer electronics company launched its PerfectCare Expert Plus pressurised steam generator iron featuring its patented OptimalTEMP technology that guarantees ‘no burns on all ironable fabrics’ to celebrate National Day.

Why? It says the iron is the ‘world’s first zero-burn innovation borne out of Singapore makes ironing pains a relief with unparalleled speed, comfort and protection.’

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Starhub

The telco is honouring the can-do and never-give-up Singapore spirit and hopes to rally all to help them achieve what they have set out to do by shining the spotlight on five inspiring five #TogetherWeCan Singaporeans stories. 

It is encouraging its customers to redeem 53 StarHub Rewards Points and StarHub will contribute $5 to the desired cause.

The five personalities come from diverse backgrounds. They are Lim Seng, who hopes to become the first Singaporean in space, professional tennis player Sarah Pang, who hopes to one day play in the WTA, Sazzad Hossain, founder of SDI Academy, who provides basic English education to help migrant workers adapt to Singapore and reduce workplace accidents, Peter Draw, artist and creator of the Ai Movement who uses his art to spread happiness and inspire children to follow their dreams and Joel Seah, a social worker at Care Corner’s CROSSROAD Youth Centre, who guides the youth and teaches them skills that they need to excel in life.

Foodpanda

The food delivery company unveiled the nation’s ‘ultimate tummy report’ and what makes Singaporeans’ tummies growl. 

The report pitted neighbourhoods against each other and found out that Singaporeans do not just love fried chicken, they are also obsessed with the comfort food.

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