Second-tier sports: the new game in town

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Second-tier sports: the new game in town

The International Judo Federation Paris Grand Slam was broadcast by French channel L’Equipe 21 (Credit: L’Equipe 21)

There has never been a better time to own a ­second-tier sports event. While first-tier contracts generate mountains of cash – such as the three-year, £5.14bn deal for the English Premier League – it is the market for second-tier sports rights that is currently the most dynamic.


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