GroupM’s Maxus has appointed Robert Marshall as head of programmatic to lead the agency’s programmatic approach and develop best-in-class programmatic excellence within the agency.
Marshall joins from Rocket Fuel, where he was head of UK platform and managed client services for the programmatic marketing platform provider. He has five years’ experience within programmatic, during which he delivered media buying campaigns and implemented data-driven marketing strategies for some of the UK’s largest advertisers.
In his new role at Maxus Marshall will deliver and optimise programmatic campaigns, as well as build awareness and understanding among Maxus employees of the power of automation within marketing.
Marshall will report into Maxus managing partner Kirsten Miller.
She commented: “Robert brings superb knowledge, valuable experience, and a deep passion for technology to his new role at Maxus.
“By nature Robert is hugely curious – a quality that we believe will inspire others and also help to break new boundaries for Maxus when it comes to growing our capabilities within the programmatic sector.”