It’s all about ‘The Feels’: The importance of likeability in advertising

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It’s all about ‘The Feels’: The importance of likeability in advertising

Before appearing at BigThink@Bafta on Wednesday 30 September to discuss current trends in creativity, Nikki Crumpton from Mother and Frances Ralston-Good from Omnicom offer the creative planning and media planning perspective on likeability.


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