iHeartRadio, iHeartMedia’s all-in-one digital music and live streaming radio service, has announced that it now has more than 80 million registered users. The number of registered users doesn’t even account for the millions of listeners who tune in to iHeartRadio’s live radio stations, which of course doesn’t require registration.
That’s big, but not big enough. At last count, Pandora has 250 million registered users and 78 million monthly active users, according to an investor presentation in December. That’s three times the size, and part of the reason why Pandora seems to receive more than 90 percent of media coverage around internet radio.
iHeartRadio launched in September 2011, and has since grown into a digital music service that offers a network of traditional radio stations. These days, there are other lofty figures being thrown around beyond registered users. To date, iHeartRadio’s app has been downloaded more than 850 million times, with 80 million social media followers. The service is also available on more than 80 device platforms spanning in-home entertainment, mobile and auto etc., with Pandora in a similar platform race.
Pandora is considerably larger, but is iHeartRadio growing a lot faster? The app has seen double-digit growth in both the number of active users and the amount of time users spend listening over the past year, says Grover, iHeartRadio’s General Manager and Senior Vice President.
Unfortunately, iHeartRadio (and parent iHeartCommunications, formerly Clear Channel Communications) is being weighed by massive debt and financial uncertainty. That’s equally true for stock-tanking Pandora, with both companies facing serious icebergs ahead (especially in the event of an economic shock). Outside of those concerns, iHeartRadio faces continued pressure to innovate and diversify its service, as mega-rivals like Apple, Google, Spotify, and Pandora tossing billions to woo music fans.
The post iHeartRadio Just Reached 80 Million Registered Users appeared first on Digital Music News.