How creatives used our One Minute Briefs Do it Day challenge to show that bankers can be a force for good

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How creatives used our One Minute Briefs Do it Day challenge to show that bankers can be a force for good

Over the past week The Drum and One Minute Briefs have been challenging our communities to help us prove that marketing can change the world.

Ahead of The Drum’s Do It Day event (10 November), which will bring together some of the greatest creative and tech minds in the industry to implement solutions to real-world problems in a short time-frame, we’ve been asking for help responding to some of society’s most pressing issues.

In the run up to this, we are giving creatives the potential chance to have their work featured on some of the world’s most iconic billboards – like Piccadilly Circus in London and Times Square in New York – which have been offered to us for use on the day thanks to Clear Channel.

Our first brief looked at how to change perceptions of refugees and we were inundated with over 100 incredible responses. For our second challenge we tasked creatives to show the world that bankers can be a force for good and the response was amazing.

Dozens of you submitted posters, and the emotive entries celebrated the good people working in the financial space and encouraged like-minded people to enter it. Using the hashtag #BankersForGood the designs underlined the important work carried out by those in the profession to help people who lack the secure means of saving money.

On Do it Day, the brands involved may choose to run some of the work submitted for real some of the most iconic screens in the world. In the mean time you can view all of the work submitted over on One Minute Briefs’ Facebook page.

If you missed your chance to enter, don’t worry – you can still take part in our final competition today. We’re inviting creatives to raise public awareness of the health effects of air pollution in the UK and what can be done to stop it for Client Earth.

Scroll down to take a look at some examples of the campaign concepts we received in response to our second brief.

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Learn more about Do It Day 2016 here, and read up on the coinciding Marketing Can Change the World Awards here. You can book your ticket for 10 November here.


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