Hotels.com has brought it’s US cult character Captain Obvious to UK screens and given a whole new meaning to the phrase ‘ad skipping’ in the process.
The travel brand’s ambassador can be seen talking up his globetrotting knowledge in the spot and boasting about how his travels have helped him pick languages from around the world. The Captain though, fails to understand Geordie, remarking “I love the Danish” when he hears a Newcastle accent.
The online version, however, shows a different side to the sailor – complete with a ‘Skip Ad’ button, in the style of a YouTube pre-roll, the digital version offers viewers the chance to view an actual ‘skippable’ cut of the film.
As seen below the alternative reveals a mirror of the ad in which all the characters are literally skipping.
The campaign was created by Crispin Porter + Bogusky, and launched on TV yesterday evening (13 May). The official skippable version will be shown on All 4 going in a few days time.