Hostelworld has a provided a unique behind-the-curtain look at how the biggest names in pop relax during their time off in its latest ad featuring what appears to Drake, Justin Bieber and Ed Sheeran among others.
The spoof leaked footage-style ad is the latest creation to come from the collaboration with Lucky Generals and builds on earlier ads such as ‘Youth Hostelling with Chris Eubank‘ and ‘In da Hostel with rapper 50 Cent‘.
The ‘You don’t have to be a star to live like one’ spot claims to show how the pop stars behaved during their stay at a hostel ahead of the 2016 MTV EMAs in Rotterdam.
Bieber and Sheeran appear to be close during their stay, feeding each other ice cream and sharing a bath together while Drake has to be told off for jumping on the bed as he does his Hotline Bling’ dance.
One Direction also appear to be sharing a dorm with David Guetta who is seen trying to placate the unruly group who are overexcited by his impromptu set.
Otto Rosenberger, Hostelworld chief marketing officer, said: “After 50 Cent’s stay in a Barcelona hostel it comes as no surprise to see these famous faces following suit ahead of arguably the most prestigious awards night for these particular guests. They are savvy enough to know that hostels offer all the style and amenities without breaking the bank, meaning you don’t have to be a star to live like one.”