Over the past week The Drum has been running a series of creative challenges with One Minute Briefs ahead of Do It Day, and now for the final time we’re calling on our communities to get involved. If you enter, your creative has the potential to run on some of the world’s most iconic billboards.
On 10 November, brands, marketers and tech talent from both the UK and US will come together to prove that marketing can change the world in just 24 hours.
As part of the event we have tasked our followers to help change the perception of refugees and show that bankers can be a force for good, and now we need the help of some of the best and brightest minds in the industry to raise public awareness of the health effects of air pollution in the UK and what can be done to stop it.
The brief has been issued on behalf of ClientEarth, an environmental law charity, which works to protect the environment through advocacy, litigation and science. On Do It Day the organisation will be looking to put into action an awareness campaign which will help Londoners avoid life threatening air pollution levels.
Despite its image as a world-class city, London has the worst air quality in the UK and some of the most polluted streets in Europe. Legal limits designed to protect people’s health are not being met throughout the capital and almost 10,000 Londoners die every year because of polluted air, according to the latest medical research.
On Do It Day the group will run a #No2DirtyAir campaign, and is looking for interesting and original ideas on how it can raise awareness of the issue. As such, your poster should hold an empowering message and show how the problem can be improved if the government takes urgent steps to improve air quality.
As part of the event The Drum has been offered use of Clear Channel’s digital billboards in Times Square, New York, and London’s Piccadilly Circus. If your creative is good enough the brands involved in the event could choose to run them for real on these iconic screens, while The Drum will run the best of the rest online.
The event follows on from our successful Plan It Day, during which people from all walks of the industry dreamt up concepts in response to brand briefs in London and New York, a series of teams will aim to implement solutions to help solve some of society’s most pressing problems in one day. Brands taking part include the NSPCC, xAd, Business in the Community and more.
On the day, we will also be running an entire awards show – from the judging to the winners’ ceremony – in just one day. The Marketing Can Change the World Awards will honour the marketing industry’s contribution to tackling real world issues, recognising the brands and individuals making a meaningful difference to crucial causes beyond their bottom line.