Grey Group bolsters Asia Pacific business with a hat-trick of senior hires

Grey Group has added three senior roles to its Asia Pacific leadership, boosting creative and strategic talent at Grey Singapore and on its GSK account.

A newly created chief strategy officer role for Asia Pacific has been filled by former Crispin Porter + Bogusky chief strategy officer for Scandinavia Måns Tesch. In this new role, he will lead the strategy teams and set the strategic direction across the region, with a particular focus on overseeing the agency’s investment in areas of innovation, mobile and social.

Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East, & Africa, said: “In today’s dynamic environment, strategy, data and technology all play a crucial role and Måns is one of the world’s most experienced in this field. We want to take Grey to the next level and there is no better person to help us achieve this goal.”

Marthinus Strydom has been appointed as global creative leader for ‘Team GSK’ at Grey Group Singapore.  Reporting into Ali Shabaz, chief creative officer at Grey Group, South East Asia, he will lead Grey’s GSK operations. Strydom joins from BBH Asia Pacific in Singapore, where he spent six years as creative director.

Grey also hired Neil Cotton into a dual role of global strategy director for GSK and chief strategy officer for Grey Group Singapore, joining from his own company Liberty Networks which counted Unilever, Infiniti, OCBC, and Channel NewsAsia as clients.

Grey Group has been building its capabilities within the healthcare marketing niche, buying Canadian healthcare agency Tank at the end of last year. Speaking at the time, Michael Houston, global president and CEO of Grey North America, said they planned to increase Tank’s footprint into Asia in early 2017. 


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