Gett projects itself as ‘fit and proper’ Uber alternative in its latest campaign

UK’s black cab app, Gett in its latest advertising campaign has taken a dig at its rival Uber which has been denied a new private hire license by Transport for London.

Gett’s campaign posters adorn the phrase ‘Uber fast, now that’s fit and proper’ to capture the market as an alternative to using the ride share app. The campaign will appear across stations and bus shelters throughout central London .

Matteo de Renzi, managing director of Gett UK said: “As more people question the credentials of London’s transport providers, we wanted to remind customers that Gett offer an unparalleled experience in the capital. Our trained drivers pride themselves on quality and providing a quick and efficient journey, deemed fit and proper by all.”

After Uber’s exit, Gett has already reported a jump in business inquiries.

Gett previously, tapped creative agency St Luke’s to help launch a service allowing people to travel a set route for just £2.

: Gett ‘Fit and Proper’

Agency:
Client: Gett
Date: September 2017
UK’s black cab app, Gett in its latest advertising campaign takes a dig through campaign posters which adorn the phrase ‘Uber fast, now that’s fit and proper’ to capture the market as an Uber alternate. The campaign will appear across stations and bus shelters throughout central London.
Credits:
 

 
 
 
 
Brand – Gett
Tags: UK, Uber, Gett, Outdoor Advertising, ad campaigns
 
 
 
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