Eurosport has launched a new digital out of home advertising campaign promoting the station’s exclusive coverage of this year’s Australian Open tennis tournament. The campaign, delivered by Media Agency Group, features 35 cross track projection (XTP) ads on show in some of the busiest stations in London.
Currently live at the likes of Waterloo, Piccadilly Circus and Marble Arch, the XTP advertisements are 20 seconds in length and focus on British No. 1 Andy Murray as he attempts to conquer the Australian Open for the first time in his career.
Media Agency Group’s managing director John Kehoe said: “Media Agency Group is thrilled to be continuing our work with Eurosport with yet another brilliant digital outdoor campaign. It’s a privilege to be working with one of the world’s leading sports television networks and we’re all very proud of how this campaign has turned out. The advertisements look fantastic in some of London’s busiest stations and will draw the attention of millions of passengers and tennis fans.”
The Australian Open, which has been held annually since 1905, commenced on Sunday 17 January, with live and exclusive coverage on both Eurosport 1 and the online Eurosport Player.