Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’.
We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 14 November.
For project information, credits and more hover over the ‘i’ icon or expand to full screen.
To submit work for future publication contact Gillian West.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
BBH London: Audi ‘Going Home’
DigitasLBi, Kitcatt Nohr: International Committee of the Red Cross ‘Victory by any means’
Now: Leo Vegas ‘Milk Bottle Orchestra’
Saatchi & Saatchi London: Marie Curie ‘Extra Hour’
Drum: Play-Doh ‘George the Blob’
Livity: Girlguiding ‘#ForTheGirl’
Creature: Tetley ‘Super Teas’
B&B Studio: Nestle ‘Special T relaunch’
: Elite Cow Chocolate ‘Let’s make life here sweeter’
JDO Brand & Design: Lux ‘Redesign’
Space: Glenfiddich ‘Experimental Series’
The 60-second TV ad, developed by creative agency Space, aims to attract a new generation of whisky drinkers around the world. The film will support one of the first expressions in the range, the Glenfiddich IPA Experiment, the world’s first single malt whisky finished in India Pale Ale (IPA) casks.
The creative concept behind the film, “The Experimental Series”, explores the extremes of human intellect through a series of scenarios including the first sparks of love, the carelessness with which we sometimes treat the planet, and the positivity that results from fostering our curious nature.
These vignettes eventually focus in on mastery and creativity, reflecting the guiding principle behind the new products: only by mastering our art do we earn the right to truly experiment. The film’s stark imagery, bold visual style and intense rhythmic soundtrack further demonstrate how Glenfiddich is re-writing the whisky rulebook with this new range.
Managing Partner: Jason Nicholas
Director: Ben Tricklebank
LIDA: IKEA ‘Ikea Handcrafted’
Bozboz: Find Get Give ‘#IAMWHOLE’
Frame: CalMac Ferries ‘Your West Coast’
Fred & Farid Paris: The Noé Association ‘The Less Visible’
We Are Social France: Renault ‘Can you imagine yourself at the wheel of this beauty?’
Renault Sport and We Are Social have created a short film starring the new Clio RS 16 to celebrate 40 years of Renault Sport and its return to Formula 1.
The film, commissioned to celebrate Renault’s F1 heritage, follows a man who dreams of being a Formula 1 driver and enjoying the fame, wild parties and status that comes with it. He is then magically transported into the Clio RS 16, and through driving it he finds himself social media fame and has such an amazing time he refuses to give the car back. As well as producing the film, We Are Social is launching a Facebook page and Renault Sport YouTube channel to present the concept car in a new light.
Sandrine Plasseraud, CEO France, We Are Social said: “Renault is an iconic brand and we were delighted to work on this project to celebrate the 40th anniversary. We know that the reality of being a Formula 1 driver is out of reach for most people, but we wanted to show with this film that experience is everything, and the stunning Clio RS 16 delivers as much as a Formula 1 car.”
Creative Director: Thomas Guilhot
Art Director: Paul Grange
Copywriter: Alexander Foucray
Additional Credits: President and Founder: Sandrine Plasseraud
Deputy General Manager: Isabelle Contant
Board Director: Thomas Laydis
Strategic Planner: Fabien Gaëtan
TV Producer: Cecile Ousset
Director: Nicolas Benjamin
Head of Service Contact Strategy: Andreea Culcea
Officer of Renault Sport project: Xavier Hourdeau
Mr President: Freesat ‘Unbelievably Good’
Dare: Sega Football Manager ‘Launch Campaign’
ChildLine: ChildLine ‘Voices’
We Are Social: YouTube ‘#madeforyou’
To keep up to date with the latest advertising, creative and design work from around the globe visit our Creative Works homepage.