Creative Works EMEA featuring Aardman, Engine, Red Brick Road, AKQA and more

Welcome to The Drum Creative Works.

As always, this section is dedicated to showing the best creative work of the past week. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

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Arthur London: Dementia UK ‘Together Again’

Agency: Arthur London
Client: Dementia UK
Date: March 2018

Dementia UK has launched a three-minute film ‘Together Again’ that highlights the specialist one to one support its Admiral Nurses deliver to people living with dementia. Created by Arthur London and produced by Royle Productions, the animated film brings to life how an Admiral Nurse can provide vital support. The film visualises dementia as an ocean dividing a couple, and depicts how the Admiral Nurse helps the couple reconnect using techniques such as memory triggers and sensory recall.

Credits:
 

CREATIVE AGENCY: ARTHUR LONDON

Lyndsay McMorrow & Andy Kelleher – Executive Creative Directors – Arthur London

Simon Lane & Hannah Wallis – Creative Directors – Arthur London

Tash Delliston – Brand Planner – Arthur London

Account Team: Anna King, Jan Rane

AGENCY PRODUCTION: ROYLE PRODUCTIONS

Sarah Marcon – Executive Producer – Royle Productions

Nina Bacchus / Agnes Szyperek / Frank Hanrahan – Producers – Royle Productions

PRODUCTION COMPANY: PASSION PICTURES

Reuben McNaughton – Direction & Design – Passion Pictures

Lucie Friar – Executive Producer – Passion Pictures

Matt Saxton – Producer – Passion Pictures

Neil Boyle, Aude Carpentier, Joshua Exposito, Anna Bohac, Natasha Pollack – Animation – Passion Pictures

Jade Weldon – Creative Development – Passion Pictures

Ronnie Mitchell – Colouring – Passion Pictures

Francois Pons – CG (Look Development) – Passion Pictures

Kirk Hendry – Compositing – Passion Pictures

MUSIC PRODUCTION: Goldstein

Angus MacRae – Composer – Goldstein

Alexander Parsons (Violin) – Goldstein

SOUND DESIGN: Factory

Mark Hills – Sound Designer – Factory

Tags: UK, creative, campaign, digital, Short Film, animation
 
Video of Dementia UK 'Together Again'
Dementia UK ‘Together Again’
 
 
 
 
 
 
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Carnage, Initials Marketing: McLaren ‘Senna’

Agency: Carnage, Initials Marketing
Client: McLaren
Date: March 2018

Carnage has created a launch film worthy of the most extreme road car that McLaren have ever built – the P15, the latest in the Ultimate series, which also bears the name of legendary Formula 1 driver, Ayrton Senna.

Carnage went back to both the FOM archive, but also to the most iconic photography of the period. This approach offered a glimpse of Senna the man, and not just the racing driver.

Working with Final Cut and the Coffee & TV team, Carnage worked to develop our vision for the project, combining the most evocative driving footage from the F1 races with the most iconic photography of the man himself. The archive footage was then intercut with new and incredibly dynamic footage of the McLaren hypercar.

The final film offers the audience more than just the promise of a fast car. They get a celebration of Ayrton Senna, the man, and everything he stood for, distilled into McLaren’s ultimate offering. 

Credits:
 

Client McLaren
Global Brand Manager Kristian Dean

Agency Initials
ECD Nick Presley
Project Director Phil Norris
Head of Live Engagement Rachel Bateman
Senior Communications Manager Claire Wilson

Production Company Carnage
Director Piggy Lines
Executive Producer Ben Hampshire
Producer Neil Edson
Head of Production James Howland
DOP Bernd Wondollek
Production Manager Seb Jowers

Edit House Final Cut
Producer Frankie Elster
Editor James Rosen

Sound Machine
Sound Design & Mix Patch Rowland

CG & Post Production Coffee & TV
Colourist Simona Cristea

Track title Brazilian Legend
Composer Lennert Busch
Music Supervisor Justin Andree @ CORD
Publisher Pale Blue

Tags: UK
 
Video of McLaren Senna | Challenge The Impossible | 01:45
Senna
 
 
 
 
 
 
 
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Nike Football: FC Barcelona ‘The Ball Makes Us More’

Agency: Nike Football
Client: FC Barcelona
Date: March 2018

Nike celebrates its 20 years of partnership with FC Barcelona by highlighting the connection Barcelona shares with its fans both locally and globally and its possession-based attacking style, commonly known as ‘The Barça Way’.

‘The Ball Makes us More’  is directed by cinematographer Wally Pfister, who won an Oscar for his work on Inception and features Philippe Coutinho, Andrés Iniesta, Lieke Martens, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas.

It also features legends Carles Puyol, Ronaldinho, Pep Guardiola and the late, great Johan Cruyff . It also features 20 Barça supporters, such as Carles Tarrida, 78, who attended the first match played at the Camp Nou on September 24, 1957.

Credits:
 

Executive Creative Director Eric Quennoy, Mark Bernath

Creative Director Craig Williams, Evgeny Primachenko

Art Director Ignasi Tudela Calafell

Copywriter Jake Barnes

Catalan Copywriter Ferran López [Freelance]

Head of Broadcast Production Joe Togneri

Senior Producer Jaime Tan

Assistant Producer Khalid el Khouani

Planning Director Stephane Missier

Communications Planning Director Hillary Heath

Group Account Director Kathryn Addo, Alyssa Ramsey

Account Director Amber Martin

Account Manager Molly Rugg

Project Manager Loes Poot

Business Affairs Akvilina Jaskunaite, Belen Jerez, Michael Graves

FILM PRODUCTION

PRODUCTION COMPANY RESET CONTENT

Director Wally Pfister

Director of Photography Wally Pfister

Producer Bart Lipton

Executive Producer Deannie O’Neil

Managing Director Dave Morrison

EDITING COMPANY FINAL CUT LONDON

Editor Ryan Beck, Rick Russell

AUDIO POST GRAND CENTRAL RECORDING STUDIOS

Sound Designer/Mixer Raja Sehgal, Aaron Taffel, Gary Turnbull

Additional Voice Recordings WAVE STUDIOS AMSTERDAM

Sound Engineer Alex Nicholls-Lee, Juan Pablo Thummler

MUSIC

Artist / Title Philip Kay/ The Beat Of Our Drum

Music Company WOODWORK MUSIC

Music Producer Andrew Oskwarek

POST PRODUCTION GLASSWORKS

Lead Flame Artist Kyle Obley

Flame Artists Alex Pattinson, Angus Wilson

Nuke Justin Baker

3D Lead Tim Bolland

3D Artists Bjorn Klaassen, Mars Dolschon, Daniel Sidi, Norbert Kiehne, Gunter Freese, Callum Austin

Colorist Daniel de Vue

Senior Producer Lauren Loftus

Head of Production Anya Kruzmetra

Tags: Europe, FC Barcelona, Nike
 
Video of Nike Football Presents: The Ball Makes Us More. Feat. F.C. Barcelona
 
 
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Aardman: Malaria No More ‘Malaria Must Die’

Agency: Aardman
Client: Malaria No More
Date: March 2018

Animation studio Aardman has teamed up with the Bill and Melinda Gates Foundation for the global campaign, ‘Malaria Must Die So Millions Can Live,’ to raise awareness of the deadly history of malaria and call upon leaders to “unite and fight” the disease that takes the life of a child every two minutes.

Launching on Commonwealth Day the new animation, voiced by actor Hugh Laurie, takes viewers through the history of the disease from the first recorded case in Ancient China – 4,718 years ago – to current day. This short film by Aardman also highlights the huge progress that’s been made in the fight against malaria, while reminding us that half the world’s population are still at risk. The disease claims 445,000 lives a year – a child every two minutes – and over half of these deaths occur in Commonwealth countries.

The animation is part of the continued campaign call for leaders meeting at the Commonwealth Heads of Government Meeting (CHOGM) in London, April 2018, to take concerted action. Commonwealth populations are disproportionately affected by the disease and leaders are being urged to make new commitments to beating it at CHOGM.

Credits:
 

Thanks to: Nicky Wimble at Africa Creates, Roz Hobley, Naomi Jacobs &Claire Hoffman at malarianomore.org.uk

Director: Danny Capozzi
Producer: Gareth Owen
2D Animator: Jane Davies
Additional Animation: Christopher Bowles & Joe Wood
Music: Richard Clarke @ Hitpoint
Compositor: Fernando Lechuga
Sound Designer: Laura Izzard, Colin Chipchase

Editors: Dan Pask, Dominic Pitt
Dubbing Mixer: Colin Chipcase
 

Tags: UK
 
Video of Meet Mozzie, the deadly creation from Aardman Animations | Malaria Must Die
 
 
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