Welcome to The Drum Creative Works.
As always, this section is dedicated to showing the best creative work of the past week. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
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Arthur London: Dementia UK ‘Together Again’
Dementia UK has launched a three-minute film ‘Together Again’ that highlights the specialist one to one support its Admiral Nurses deliver to people living with dementia. Created by Arthur London and produced by Royle Productions, the animated film brings to life how an Admiral Nurse can provide vital support. The film visualises dementia as an ocean dividing a couple, and depicts how the Admiral Nurse helps the couple reconnect using techniques such as memory triggers and sensory recall.
CREATIVE AGENCY: ARTHUR LONDON
Lyndsay McMorrow & Andy Kelleher – Executive Creative Directors – Arthur London
Simon Lane & Hannah Wallis – Creative Directors – Arthur London
Tash Delliston – Brand Planner – Arthur London
Account Team: Anna King, Jan Rane
AGENCY PRODUCTION: ROYLE PRODUCTIONS
Sarah Marcon – Executive Producer – Royle Productions
Nina Bacchus / Agnes Szyperek / Frank Hanrahan – Producers – Royle Productions
PRODUCTION COMPANY: PASSION PICTURES
Reuben McNaughton – Direction & Design – Passion Pictures
Lucie Friar – Executive Producer – Passion Pictures
Matt Saxton – Producer – Passion Pictures
Neil Boyle, Aude Carpentier, Joshua Exposito, Anna Bohac, Natasha Pollack – Animation – Passion Pictures
Jade Weldon – Creative Development – Passion Pictures
Ronnie Mitchell – Colouring – Passion Pictures
Francois Pons – CG (Look Development) – Passion Pictures
Kirk Hendry – Compositing – Passion Pictures
MUSIC PRODUCTION: Goldstein
Angus MacRae – Composer – Goldstein
Alexander Parsons (Violin) – Goldstein
SOUND DESIGN: Factory
Mark Hills – Sound Designer – Factory
Carnage, Initials Marketing: McLaren ‘Senna’
Carnage has created a launch film worthy of the most extreme road car that McLaren have ever built – the P15, the latest in the Ultimate series, which also bears the name of legendary Formula 1 driver, Ayrton Senna.
Carnage went back to both the FOM archive, but also to the most iconic photography of the period. This approach offered a glimpse of Senna the man, and not just the racing driver.
Working with Final Cut and the Coffee & TV team, Carnage worked to develop our vision for the project, combining the most evocative driving footage from the F1 races with the most iconic photography of the man himself. The archive footage was then intercut with new and incredibly dynamic footage of the McLaren hypercar.
The final film offers the audience more than just the promise of a fast car. They get a celebration of Ayrton Senna, the man, and everything he stood for, distilled into McLaren’s ultimate offering.
Global Brand Manager Kristian Dean
ECD Nick Presley
Project Director Phil Norris
Head of Live Engagement Rachel Bateman
Senior Communications Manager Claire Wilson
Production Company Carnage
Director Piggy Lines
Executive Producer Ben Hampshire
Producer Neil Edson
Head of Production James Howland
DOP Bernd Wondollek
Production Manager Seb Jowers
Edit House Final Cut
Producer Frankie Elster
Editor James Rosen
Sound Design & Mix Patch Rowland
CG & Post Production Coffee & TV
Colourist Simona Cristea
Track title Brazilian Legend
Composer Lennert Busch
Music Supervisor Justin Andree @ CORD
Publisher Pale Blue
Nike Football: FC Barcelona ‘The Ball Makes Us More’
Nike celebrates its 20 years of partnership with FC Barcelona by highlighting the connection Barcelona shares with its fans both locally and globally and its possession-based attacking style, commonly known as ‘The Barça Way’.
‘The Ball Makes us More’ is directed by cinematographer Wally Pfister, who won an Oscar for his work on Inception and features Philippe Coutinho, Andrés Iniesta, Lieke Martens, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas.
It also features legends Carles Puyol, Ronaldinho, Pep Guardiola and the late, great Johan Cruyff . It also features 20 Barça supporters, such as Carles Tarrida, 78, who attended the first match played at the Camp Nou on September 24, 1957.
Executive Creative Director Eric Quennoy, Mark Bernath
Creative Director Craig Williams, Evgeny Primachenko
Art Director Ignasi Tudela Calafell
Copywriter Jake Barnes
Catalan Copywriter Ferran López [Freelance]
Head of Broadcast Production Joe Togneri
Senior Producer Jaime Tan
Assistant Producer Khalid el Khouani
Planning Director Stephane Missier
Communications Planning Director Hillary Heath
Group Account Director Kathryn Addo, Alyssa Ramsey
Account Director Amber Martin
Account Manager Molly Rugg
Project Manager Loes Poot
Business Affairs Akvilina Jaskunaite, Belen Jerez, Michael Graves
PRODUCTION COMPANY RESET CONTENT
Director Wally Pfister
Director of Photography Wally Pfister
Producer Bart Lipton
Executive Producer Deannie O’Neil
Managing Director Dave Morrison
EDITING COMPANY FINAL CUT LONDON
Editor Ryan Beck, Rick Russell
AUDIO POST GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer Raja Sehgal, Aaron Taffel, Gary Turnbull
Additional Voice Recordings WAVE STUDIOS AMSTERDAM
Sound Engineer Alex Nicholls-Lee, Juan Pablo Thummler
Artist / Title Philip Kay/ The Beat Of Our Drum
Music Company WOODWORK MUSIC
Music Producer Andrew Oskwarek
POST PRODUCTION GLASSWORKS
Lead Flame Artist Kyle Obley
Flame Artists Alex Pattinson, Angus Wilson
Nuke Justin Baker
3D Lead Tim Bolland
3D Artists Bjorn Klaassen, Mars Dolschon, Daniel Sidi, Norbert Kiehne, Gunter Freese, Callum Austin
Colorist Daniel de Vue
Senior Producer Lauren Loftus
Head of Production Anya Kruzmetra
Aardman: Malaria No More ‘Malaria Must Die’
Animation studio Aardman has teamed up with the Bill and Melinda Gates Foundation for the global campaign, ‘Malaria Must Die So Millions Can Live,’ to raise awareness of the deadly history of malaria and call upon leaders to “unite and fight” the disease that takes the life of a child every two minutes.
Launching on Commonwealth Day the new animation, voiced by actor Hugh Laurie, takes viewers through the history of the disease from the first recorded case in Ancient China – 4,718 years ago – to current day. This short film by Aardman also highlights the huge progress that’s been made in the fight against malaria, while reminding us that half the world’s population are still at risk. The disease claims 445,000 lives a year – a child every two minutes – and over half of these deaths occur in Commonwealth countries.
The animation is part of the continued campaign call for leaders meeting at the Commonwealth Heads of Government Meeting (CHOGM) in London, April 2018, to take concerted action. Commonwealth populations are disproportionately affected by the disease and leaders are being urged to make new commitments to beating it at CHOGM.
Thanks to: Nicky Wimble at Africa Creates, Roz Hobley, Naomi Jacobs &Claire Hoffman at malarianomore.org.uk
Director: Danny Capozzi
Producer: Gareth Owen
2D Animator: Jane Davies
Additional Animation: Christopher Bowles & Joe Wood
Music: Richard Clarke @ Hitpoint
Compositor: Fernando Lechuga
Sound Designer: Laura Izzard, Colin Chipchase
Editors: Dan Pask, Dominic Pitt
Dubbing Mixer: Colin Chipcase
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