Creative Work of the Week: Hindquarters – Shake your Hindquarters

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Creative Work of the Week: Hindquarters – Shake your Hindquarters

Twerking puppies have won over The Drum readers this week to see Saatchi & Saatchi’s campaign for Hindquarters crowned Creative Work of the Week. 

‘Shake your Hindquarters’ launches the new dog label in town and features a plethora of dogs of all shapes and sizes wagging their tails to camera. 

Capitalising on the popularity of music videos shared online, the pop promo-style film is set to the soundtrack ‘Walk the dog’ and is furthered by a series of GIFs on the Hindquarters Instagtram page.  

To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up, you can keep up to date with all the latest advertising, design and creative work from around the globe on our Creative Works homepage

Executive Creative Director: Rob Potts, Andy Jex
Creative: Linda Weitgasser, Alex Sattlecker
Additional Credits: Account Handler: Will Priestley, Catherine Tilley
Producer: Josh Sanders
Production Company: Partizan
Director: Tom Beard
Editor: Lizzie Curry
Producer: Nicole Gray
Post production: Electric Theatre Collective
Audio post production: Wave


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