Twerking puppies have won over The Drum readers this week to see Saatchi & Saatchi’s campaign for Hindquarters crowned Creative Work of the Week.
‘Shake your Hindquarters’ launches the new dog label in town and features a plethora of dogs of all shapes and sizes wagging their tails to camera.
Capitalising on the popularity of music videos shared online, the pop promo-style film is set to the soundtrack ‘Walk the dog’ and is furthered by a series of GIFs on the Hindquarters Instagtram page.
To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up, you can keep up to date with all the latest advertising, design and creative work from around the globe on our Creative Works homepage.
Executive Creative Director: Rob Potts, Andy Jex
Creative: Linda Weitgasser, Alex Sattlecker
Additional Credits: Account Handler: Will Priestley, Catherine Tilley
Producer: Josh Sanders
Production Company: Partizan
Director: Tom Beard
Editor: Lizzie Curry
Producer: Nicole Gray
Post production: Electric Theatre Collective
Audio post production: Wave