Top Cat’s return to TV screens has won over The Drum readers with Halifax’s new campaign starring the cartoon favourite voted Creative Work of the Week.
Created by Adam&EveDDB, the ad tells the story of what happened when Top Cat is moved on from his trash can home by nemesis Officer Dibble.
Spanning TV, outdoor, digital and social media, the campaign aims to celebrate Halifax’s friendly and down to earth colleagues who give ‘extra’ to every single customer.
The ad, created in partnership with Warner Bros., brings Top Cat out of retirement for the first time since the 1980s.
To vote for next week’s Creative Work of the week check out our latest Creative Works round-up. You can stay up-to-date with the latest advertising, design and creative work from around the globe on our Creative Works homepage where you can also vote and have your say on the campaigns featured.
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim, Ben Tollett
Art Director: David Mackersey
Copywriter: Johnathan John
Additional Credits: Agency producer: Suzy Macgregor
Planner: Michelle Gilson, John Blight
Business Director: Charlotte Wolfenden
Account Director: Chloe Harding
Account Manager: Leah Stolerman
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Jonathan Hill
Production company: Outsider
Producer: John Madsen
Director: Dom and Nic
D.O.P: Tom Townsend
Editing Company: Work Post
Post Production: The Mill
Post Producer: Alex Fitzgerald
VFX Supervisor: Neil Davies
Audio Post Production: 750 MPH