Sport technology start-up Storelli has announced that former real Madrid keeper Iker Casillas and Chelsea star Oscar will be its global ambassadors as it launches a new campaign promoting its injury-preventing technology.
The New York-based apparel brand has partnered with the Spain captain and Chelsea midfielder to launch a new ad campaign which kicks off with a short film titled ‘The Dark Side of the Beautiful Game’.
Intended to promote its line of injury preventative apparel the film shows Casillas and Oscar in an underground Brooklyn warehouse going through a gritty, hard hitting training scenario while talking about the prevalence of injuries in football and how best to avoid them.
Founder and chief executive of Storelli, Claudio Storelli, said the company is trying to represent “the future of sport” and help grow the influence of sports tech similar to what has happened in other sports such as American football and basketball.
“In football there is so much innovation when it comes to footwear and kits, yet little when it comes to protection,” said Storelli.
“As each sport matured, the risks involved were recognized and protective measures were adopted that are now the norm. We are bringing the same type of evolution into football: educating consumers about risks and creating innovative solutions that help players perform better and for longer.”
Mark Schermers, chief marketing officer of Storelli, added: “We are reframing what performance gear is and the film featuring superstars Casillas and Oscar showcases how Storelli is a potent antidote to injuries.
Discussing his involvement with the brand Oscar said: “People think of football as the beautiful game, but it’s hard out there. Injuries are costly in this game. So, as players, we do everything we can to protect ourselves. There is no reason for us not to be prepared. Storelli elevates my game and helps me to gain an advantage over my opponents.”
Technology’s influence in sports has beginning to accelerate in a number of areas including wearables, thanks to the likes of Under Armour and Nike, as well as in broadcasting due to the advancements in virtual reality. Storelli’s focus takes a different approach with injury prevention and by using top stars such as Casillas and Oscar it is well positioned to break into the lucrative football market.