Business on the move: account wins and reviews from Hope&Glory, BBH, Creature and more

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Business on the move: account wins and reviews from Hope&Glory, BBH, Creature and more

Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here’s a look back at what we think you need to know this week.

Local

Hope&Glory

Adidas has appointed Hope&Glory to help boost its UK running and women’s fitness divisions.

The London-based PR agency will look after the Boost brand and help establish the technology across its range of performance running shoes. Hope&Glory will initially focuses on evolving the brand’s #workit exercise campaign into the January fitness season and promoting its S/S16 ranges.

BBH

Prostate Cancer UK has appointed BBH London to create a long-running campaign designed to help men and their families understand the risks related to the disease.

As communications partner, the agency has been tasked to come up with a push calling for donations to fund the charity’s research.

Creature

Bed retailer Dreams has switched up its creative agency, bringing in Creature of London to help guide it through a planned marketing push for the coming year.

The retailer’s marketing director Lisa Bond said the agency will “help take us to even bigger and better things”.

Confused.com

Confused.com has shortlisted BBH and Wieden & Kennedy to pitch for its creative business, but is now inviting a “wild card” agency to throw their hat in the ring after failing to be inspired by the several other agencies approached in the first round.

Chief marketing officer Paul Troy kicked off the review earlier this month after arriving at the business last November, saying he was looking for a creative partner to support his ambitious plan to “re-energise” the brand and drive share growth ahead of the category.

Golley Slater PR

Golley Slater PR North has won a pitch to run the corporate and consumer communications programme for John Lewis’ upcoming Leeds shop opening.

The Golley Slater team has been briefed to work on a creative communications campaign encompassing media, opinion formers, consumers and relevant community stakeholders for pre-launch, launch and post opening of the shop which will be one of the biggest the retailer has opened outside London.

Manc Frank

Manchester PR agency Manc Frank has been appointed to unveil the first restaurants outside of London for Thai casual dining brand Busaba.

Over the coming weeks, Manc Frank will communicate the evolution of the Busaba story and heritage to a new audience, alongside highlighting the progression, offer and experience of the brand as it enters a new era in the North.

Global

Cheil

Cheil has been appointed by HCL Healthcare following a multi-agency pitch for a digital marketing partner.

HCL Healthcare is the healthcare delivery arm of the $7bn HCL Enterprise, a chain of World Class Family Health Centres home to doctors from different specialities.

Cheil will build HCL Healthcare’s digital presence and audience.

The Honey Partnership

The Honey Partnership LLP has been appointed by three Chinese technology giants – Cubot, Bestek and EMIE – with a brief to make them household names in the west.

Driven by social and mobile, Honey will provide consultancy, engagement and joint venture services turn the companies into “one of the next-generation of superbrands”.

EMIE is a design-led brand with a range of high-end smart-watches, colourful speakers and battery packs; Bestek manufactures products that include telecommunications, information systems, automotive and transportation, medical, life sciences and consumer electronics; and Cubot creates a range of high-spec, high-quality smartphones.

Conscious Communications

Education non-profit foundation, the International Baccalaureate Organisation (IB), has appointed Cambridge based Conscious Communications to handle public relations activities across Africa, Europe and the Middle East. 

The remit covers the IB Continuum – Diploma Programme (DP), Career-related Programme (CP), Middle Years Programme (MYP), Primary Years Programme (PYP).


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