This week marks the centenary of one of the world’s most famous car brands BMW.
Founded in 1916, Bayerische Motoren Werke (German for Bavarian Motor Works), to this date, still sells over one million cars per year, and that’s not counting its Mini, Rolls-Royce and motorcycle sub brands.
Famous for its ‘Ultimate Driving Machine’ slogan, here we celebrate the milestone with a look back at some of BMW’s best ads from over the years.
This long-copy BMW ad dates back to the late 1960s
Introduced in the 1970s the ‘Ultimate Driving Machine’ tagline has served BMW well
BMW celebrated the arrival of the K1200R motorcycle with this famous ad
The ‘Ultimate Driving Machine’ slogan still features to this day
40 years of BMW’s 3 series was marked by this colourful campaign
BMW promoted its used car offering with this memorable UK ad
Joseph Fiennes narrated this international campaign
In America BMW celebrated its ‘Newfangled Idea’ with this 1994 throwback
BMW pressed pause on the ‘Ultimate Driving Machine’ (briefly) to launch ‘Joy’
The Lund Brothers landed the ‘One Origin. Two Originals’ campaign in 2011 thanks to an online casting call
BMW celebrated a ‘spirit of freedom’ in this advert for the X1
In 2015 the 3 series marked 40 years with this ad
And, of course, The Drum’s Chip Shop Awards have parodied BMW over the years too…