BMW celebrates 100 years: A look back at the brand's advertising history

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BMW celebrates 100 years: A look back at the brand's advertising history

This week marks the centenary of one of the world’s most famous car brands BMW.

Founded in 1916, Bayerische Motoren Werke (German for Bavarian Motor Works), to this date, still sells over one million cars per year, and that’s not counting its Mini, Rolls-Royce and motorcycle sub brands.

Famous for its ‘Ultimate Driving Machine’ slogan, here we celebrate the milestone with a look back at some of BMW’s best ads from over the years. 

This long-copy BMW ad dates back to the late 1960s 

 
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Introduced in the 1970s the ‘Ultimate Driving Machine’ tagline has served BMW well 

 
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BMW celebrated the arrival of the K1200R motorcycle with this famous ad 

 
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The ‘Ultimate Driving Machine’ slogan still features to this day 

 
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40 years of BMW’s 3 series was marked by this colourful campaign 

 
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BMW promoted its used car offering with this memorable UK ad 

Video of The Ultimate Driving Machine, Guaranteed.
 
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Joseph Fiennes narrated this international campaign 

Video of BMW Commercial. It's only a car.
 
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In America BMW celebrated its ‘Newfangled Idea’ with this 1994 throwback

Video of BMW i3 – 'Newfangled Idea'
 
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BMW pressed pause on the ‘Ultimate Driving Machine’ (briefly) to launch ‘Joy’

Video of BMW – Joy (The Ultimate Driving Machine)
 
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The Lund Brothers landed the ‘One Origin. Two Originals’ campaign in 2011 thanks to an online casting call 

Video of The new BMW 1 Series TV Ad.
 
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BMW celebrated a ‘spirit of freedom’ in this advert for the X1

Video of BMW X1 UK TV Advert.
 
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In 2015 the 3 series marked 40 years with this ad

Video of BMW 3 Series.
 
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And, of course, The Drum’s Chip Shop Awards have parodied BMW over the years too…

 
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