Behind the BBC’s new in-house agency: more perfect days to come?

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Behind the BBC’s new in-house agency: more perfect days to come?

A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.


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