APAC Work of the Week: Singapore National Council of Social Service ‘See The True Me’

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APAC Work of the Week: Singapore National Council of Social Service ‘See The True Me’

ClearChannel, WILD, MediaCom: Singapore National Council of Social Service (NCSS) ‘See The True Me’

Agency: ClearChannel, WILD, MediaCom
Client: Singapore National Council of Social Service (NCSS)
Date: June 2016
“See The True Me” aims to change the mind set of Singaporeans towards persons with disabilities – recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
The interactive outdoor campaign features Wanyi, a young lady who has Down Syndrome, calling out to commuters for a high five. When a high five is given, Wanyi introduces herself via a video. The video leaves a call to action to visit the website to find out more.

Credits:

ClearChannel, MediaCom and WILD
Tags: Asia, Clear Channel Outdoor, Singapore, Social Good
Video of Look Beyond My Disability, See the True Me – A Social Experiment
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