Amnesty International UK has launched a living installation highlighting the significance of spending time with your family, as it calls on MPs to attend a parliamentary debate and vote to reunite refugee families via the Refugee Family Reunion Bill.
Based in London, the glass box includes a table, TV and sofa inside. It will host a number of families for an hour at a time over the course of the weekend (9-11 March) in the hope of raising awareness of the issue.
Created by VCCP, the creative also includes a video being played in 2000 taxis across London and a number of videos and images being shared across Amnesty International UK’s social channels.
Sam Strudwick, head of digitial and communications at Amnesty International UK, said: “We believe that everyone should be able to share the wonders of family life, even the most boring bits. And right now we have an opportunity to get MPs to stand up next week and vote for a private bill to bring refugees back together.
“The UK currently has unfair rules that are keeping refugee families apart so we are asking people to imagine what it would be like if they had managed to make it to the UK as a refugee and now found themselves permanently separated from their brothers, sisters, mothers and fathers in other countries. We want the UK government to change the rules and give them a safe place to live.”
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