Ad of the Day: Nike’s ‘Unlimited Courage’ film celebrates the achievements of transgender athlete Chris Mosier

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Ad of the Day: Nike’s ‘Unlimited Courage’ film celebrates the achievements of transgender athlete Chris Mosier

The latest iteration of Nike’s ‘Unlimited’ series which stars Chris Mosier, the first transgender athlete to make a US national team, has nabbed The Drum’s Ad of the Day crown.

Produced by Wieden + Kennedy Portland, the brand’s ‘Unlimited Courage’ spot shows Chris training for triathlons and in competition as an unseen narrator asks: “How did you know you’d be fast enough to compete against men, or strong enough?”

“How’d you know the team would accept you? Or that you’d even be allowed to compete?,” the narrator continues.

To each question Mosier replies simply, “I didn’t,” before being asked: “Did you ever want to give up?”

“Yeah,” concedes Mosier, “but I didn’t.”

The film ends on the strapline ‘Unlimited Courage’ – pointing to the sportsman’s determination to become the first openly trans competitor on a US men’s national team.

Debuting during NBC’s primetime Rio 2016 coverage on Monday night (8 August), the campaign is part of Nike’s wider initiative which celebrates the achievements of athletes like Serena Williams.

Click the picture below to watch the spot in full.

Wieden + Kennedy Portland: Nike ‘Unlimited Courage’

Agency: Wieden + Kennedy Portland
Client: Nike
Date: August 2016
The latest iteration of Nike’s ‘Unlimited’ series stars Chris Mosier, the first transgender athlete to make a US national team.
Credits:
 

 
 
 
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Adam Tetreault
Art Director: Sara Phillips
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Producer: Mauricio Granado
Art Production: Amy Berriochoa, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Rehanah Spence, Edgar Morales
Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Business Affairs: Amber Lavender
Broadcast Traffic:  Stefanie Goodell, Andrea Sierra
Production
Production Company: PRETTYBIRD
Director: Max Malkin
Executive Producer: Ali Brown, Suzanne Hargrove
Head of Production: Tracy Hauser
Line Producer: Matt Wersinger
Director of Photography: Max Malkin
Production Designer: Rob Pearson
Editorial
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Mike Spagnolli
Post Producer: Dina Ciccotello
Executive Post Producer: Helena Lee
VFX
VFX Company: Mill LA
Creative Director: Phil Crowe / John Leonti
2D Lead Artist: James Allen
2D Artists: John Shirley, Brad Scott, Alex Candish,
3D Artists: Andy Wheater, Jie Zhou, Michael Lori
VFX Producer: Anastasia von Rahl,
VFX Coordinator: Rustie Burris
VFX Executive Producer: Enca Kaul
Color
Company: Mill LA
Colorist: Adam Scott
Producer: Diane Valera
Executive Producer: Thatcher Peterson
Licensed Music
Musical Artist: Sandy Nelson
Track Name: Drums Are My Beat
Sound Design
Sound Design Company: Barking Owl Sound
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton
Mix
Music/Sound/Mix: Company Lime
Audio Mixer: Loren Silber
Audio Assistant: Mark Nieto
Executive Producer: Susie Boyajan
Tags: North America, nike, unlimited courage, Wieden + Kennedy Portland, chris mosier
 
Video of Nike: Unlimited Courage
 
 
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To keep up to date with all the latest advertising, creative and design projects from around the globe visit our Creative Works homepage. And though voting has closed you can still check out all the Rio 2016 campaigns from Gatorade, DFS, Virgin Media and more here


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