Have you checked out the list of 100 most popular musicians on Twitter? Twitter is all about creating a connection with the audience, and that’s exactly why it’s so valuable.
So how do you do it? What if you’re not as famous as Lady Gaga? She has 78.4 million followers on Twitter at this point, and the level of engagement on her profile is huge. Does this mean you should make peace with the fact that you’re not popular enough to start using Twitter? Absolutely not!
Twitter can be a massive aspect of your personal branding efforts. We’ll suggest 7 ways to engage more audience on this social media platform.
Understand What Twitter Is All About
When people start following on Twitter, they will surely like to get updates on your projects. But does that mean you’ll solely be tweeting about new releases and upcoming events? No. You want to become part of the real community on Twitter.
Just get there and start tweeting. You already have a style and you probably have your way around lyrics, so you can express yourself clearly without using too many words. Voila; that’s Twitter’s essence.
You won’t gain a million followers in a day if you just show up and start tweeting (unless you’re Lady Gaga), but just go out there and do your thing. The results will come.
Write a Good Bio
The bio has to describe your personality and be witty at the same time. This is not the type of biography you’d write for your official website.
Twitter doesn’t give you much space for the bio. You have only 160 characters. If you approach this the right way, that’s more than enough.
This is what Taylor Swift’s Twitter bio says at the moment: “The old Taylor can’t come to the phone right now.” It works because her fans know what she’s talking about, and it describes a turning point in her career.
Mind the Grammar in Your Tweets
Yes; you have limited space, so you’ll definitely use slang and abbreviations. Grammar and spelling mistakes, however, are not allowed.
Everyone makes habitual mistakes. That’s why it’s important to use an editing tool that will warn you about flaws in your tweets. Here are few suggestions for such tools:
• SpellCheckPlus – a simple grammar and spelling checker that doesn’t require subscription;
• Ginger – a more advanced grammar checker that works as a Google Chrome extension;
• BestEssays.com.au – a writing and editing service with real pros in its team;
• Wordrake – a tool that encourages you to get straight to the point;
Here are few suggestions on what to tweet:
• Invite the followers to check out your website, other social media profiles, podcast or blog.
• Tweet some updates on the way you live. If, for example, you’re on a tour, tweet about the cities and experiences.
• Tweet about rehearsals, composing, writing, recording, and all other aspects of your work.
• Tell them something about you. Share some of your favorite music, blogs, books, and hobbies.
Start Following People
Start by following the people from your email network. Twitter links to your email account and suggests these profiles to you. Interact with the profiles you follow and keep expanding your network.
Here’s a trick that will speed things up: check out the list of followers on the profile of a fellow musician. These people are already interested in the style of music you produce. Check out their profiles and give some of them a follow. If they notice interesting activity on your profile, they will follow back.
Be Part of the Talk
You can’t just show up on Twitter, share some stuff about yourself and expect to engage people. This activity should not be self-centered.
When someone you’re following shares something interesting, get involved in that conversation. This is great since their followers will notice you and some of them will check out your profile.
Be a Regular
The biggest stars don’t tweet every day because they don’t need to attract a large following. They already have that. Uprising musicians, however, have to be more consistent in their activity. This doesn’t mean you should share 10 tweets in a single hour. That’s called spamming.
However, scheduling few tweets per day with at least half an hour between them is a good idea.
Be open to the promotional potential that Twitter can unlock! Popularity doesn’t come easy and you know you have to work for it. With this platform, however, self-promotion is as fun as it gets.
Joan Selby is a creative writer and social media marketer. In her free time, Joan enjoys playing the guitar and songwriting. Drop her a line on Facebook or Twitter!
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